hello,
my name is
Carloalberto

2019 – Now

In AR Group, a twenty years holding that give solutions and services for companies, i’m the marketing manager who coordinates a work team, managing and implementing the marketing activities of all the holding companies:
✔️ Rewind srl (telecommunications for business – B2B)
✔️ Altuofianco srl (solutions and services for business growth – B2B)
✔️ Storm (telecommunications for business – B2B)
✔️ Semplicemente srl (business training and relations – B2B)

2015 – 2019

In Culligan S.p.A., multinational company in water treatment solutions with over 80 years of activity, i assumed the role of Digital Marketing Specialist.
My activities was:

• Lead generation
• Design, development and management of all corporate websites for Italy, Europe, the Middle East, Africa and Asia.
• Continuous testing and improvement of the User Experience on websites
• Management and implementation of SEO and SEM (Google Analytics, Google ADS, Meta Business Manager)
• Creation of dedicated landing pages
• Email marketing campaigns
• Creation and development of marketing activities on all communication channels used by the company (web, events, internal and external conferences, product videos)
• Product graphics and packaging, brochures, advertising and communication graphics.

2011 – now

Now i can’t dedicate time to these activities, (my current role it’s hard). But I have participated in various projects and activities as a freelance.
I created projects whit the clients from the first step, hearing his needs and developed the best result possible.

2011 – 2014

In my experience with the web agency boraso.com i assumed the role of web and interface designer.
My main activities was:

• Creation of user interfaces for websites, e-commerce projects and mobile applications
• Collaboration with marketers, designers and developers for projects, using storyboards, wireframes and other tools.

I designed and developed websites using (X)HTML/HTML5, CSS3 and JavaScript).

2014

In 2014 i had the opportunity to be a teacher for the 4th year classes of the institute of technical education in Cento (Italy), with a basic course of web marketing.

2010 – 2011

As a web designer, i worked in the technical office of the unilibro.it e-commerce.
My weekly tasks was:

• creation of banners and advertising campaigns for the web
• development and maintenance of e-commerce
• web traffic analysis.

During this experience i got to know SEO techniques usefull to optimize the indexing of the e-commerce.